Summary
Principal Developer Advocate with 10 years at AWS and 20 years in the technology industry.
Deep hands-on expertise in cloud infrastructure, containerization, Kubernetes,
configuration management, serverless, and AI/ML platforms. Built developer relations
programs from scratch across the US and EMEA, created 200+ pieces of technical content
reaching millions of developers, and spoken at 100+ conferences. Proven ability to
translate complex infrastructure into content developers trust and adopt. Known for
creative, high-signal technical storytelling. From live-coding Rust applications to
deploying Kubernetes from a 1986 portable computer. Passionate about helping developers
succeed on AI-native cloud platforms.
Technical Skills
Infrastructure:
Cloud architecture, Kubernetes, containers, VMs, serverless, infrastructure at scale,
infrastructure as code (CDK, CloudFormation), configuration management (Chef, Puppet,
OpsWorks), automated provisioning, networking, storage optimization, CI/CD, Linux (Arch
btw), DevOps
Languages & Tools:
Python, Rust, TypeScript, Bash; AWS (certified Professional-level), generative AI
platforms (Amazon Bedrock), distributed systems
Developer Relations:
Program development, community building, technical content strategy, live coding, public
speaking, developer experience design, cross-functional leadership, speaker training &
enablement
Languages:
English (Native), Serbian (Native), Hungarian (Elementary), Czech & Slovak (Limited
Working)
Experience
Amazon Web Services (AWS) · Seattle, WA
-
Core member of developer relations for generative AI infrastructure (Amazon Bedrock),
serverless, and cloud-native development. Owning end-to-end tutorials, sample
applications, documentation, and video content for both regional and global programs
-
Deliver keynotes and technical deep-dives at AWS re:Invent (80K+ attendees), AWS
Summits, and external conferences including DevOps Days and AI Engineers Summit
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Drive cross-functional programs with product, engineering, and marketing to improve
developer experience; serve as voice of the developer translating community feedback
into product improvements
-
Build and maintain personal open source projects in Rust as
learning-in-public content: serverless link shortener, CLI coding assistant
(pre-cursor to modern AI CLI tools), S3-based file sharing utility, and more. Each
doubling as technical blog posts, live stream material, and conference demos
-
Mentor developer advocates across the organization on content strategy, technical
depth, and community engagement
-
Partner with engineering teams to shape developer-facing APIs and documentation;
advocate for developer needs internally translating community signals into product
decisions
Amazon Web Services (AWS) · Seattle, WA & Berlin, Germany
-
Built developer community programs from the ground up across US and EMEA, producing
150+ pieces of technical content reaching global AI/ML and cloud developer audiences
-
Created and hosted "Build On Live": AWS's flagship Twitch live
streaming program (twitch.tv/aws) featuring quarterly day-long technical events and
weekly episodes on cloud, open source, and AI/ML topics
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Established internal live video content creator program: trained and enabled creators
who delivered 1,500+ livestream episodes reaching
1.3M+ developers in 2.5 years
-
One of only 3 people company-wide certified to "train the trainers" of AWS's most
senior speakers (C-level and below), leading to
~40% improvement in CSATs across 24 global AWS Summits
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Trained 130 expert speaker trainers and enabled
50+ technical peers in creating high-quality video and written
content through "Content Camps" - intensive 2-day workshops on technical content
delivery
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Spoke at 50+ conferences; developed repeatable talk frameworks adopted across the
team; engaged developers across Discord, GitHub, Stack Overflow, and technical forums
Amazon Web Services (AWS) · Berlin, Germany
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Designed cloud architectures for enterprise customers across industries; served as
subject matter expert for AWS Marketplace and Management Tools
-
Provided deep technical architecture guidance, developed reference architectures, and
delivered technical workshops on AWS services
Amazon Web Services (AWS) · Dublin, Ireland
-
Premium technical support for deployment, provisioning, and DevOps services; SME for
infrastructure-as-code (CloudFormation), configuration management (OpsWorks, Chef,
Puppet), and automated deployment (CodeDeploy)
-
Troubleshot complex infrastructure issues across the full AWS stack; created internal
documentation and knowledge base articles
Tipico Ltd. (Malta) → AT&T → Mercator-S (Serbia)
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Progressive sysadmin roles managing Linux/Windows infrastructure, VMware
virtualization, multi-site DR, and server provisioning at scale (1,500+ users)
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Automated operations with PowerShell, Bash, and Python; developed tooling for server
deployment and management across hosting environments
Content & Community Impact
100+ speaking engagements at AWS re:Invent, AWS Summits, DevOps Days, AI
Engineers Summit, and developer meetups worldwide. Twice hosted the global AWS re:Invent
conference (80K+ viewers). Featured guest on Screaming in the Cloud, AWS Developers
Podcast, and other tech podcasts.
200+ technical content pieces: tutorials, live coding streams, video
guides, documentation, blog posts, and podcasts. Stack Overflow blog author. Content has
reached millions across 6 years; 25K+ social media following across platforms.
Viral technical content: "Running a webserver on a SPARC server"
(featured on Adafruit, Hacker News front page, Lobsters), a personal site (
sparc.rup12.net) now literally hosted on a 25-year-old SPARC server; "Deploying Kubernetes with a TRS-80
Model 100" (Tom's Hardware); "Restoring a Sun Workstation" (30K+ reads, HN front page).
Creative technical storytelling: Deploying AWS infrastructure from a
Commodore 64, open source demos via Minecraft presentations, thermal printer MCP servers,
and teletypes running serverless applications, consistently finding novel angles that cut
through conference and content fatigue.
Learning in public: Documented Rust journey from zero to production
applications via live streams and blog posts, building tools like
bedrust (CLI coding assistant, 68
GitHub stars) and
shuk (S3 file
sharing). 146 public GitHub repos.
Certifications
AWS SA - Professional
AWS Developer - Professional
AWS Gen AI - Associate
AWS SA - Associate
AWS Cloud Practitioner
Microsoft MCSA
MCTS: AD & Server 2008
Education
Srednja Tehnicka Skola
Electro-technician of Computers · 2003 -> 2007
Supplemented by 20 years of continuous self-education, 7 professional certifications, and
3 promotions across a decade at AWS.